A plethora of legal industry buzzwords — “law new,” “legal tech,” and “ALSP’s” to name just three — have taken center stage as the legal industry seeks to transform itself into something it has never been before. But the real question is, does it produce change that matters to legal consumers and society-at-large?
The legal industry must undergo a paradigm shift from provider to customer-centricity. That change will refocus the industry on achieving high net promoter scores, rather than preserving legacy delivery models. It will also refocus the industry on addressing issues that consumers and society-at-large care deeply about, not just delivering legal products and services. It will require a multidisciplinary, agile team of people — including legal practitioners, process/project managers, and technology “techies” — working cross-functionally with business colleagues to create legal products and services that are accessible, affordable, on-demand, data-driven, and solutions-based.
This is a significant, long-term transformation. It will involve the creation of a global network of legal companies and providers that collaborate to deliver value to the market. It will involve large, forward-thinking organizations with the brand, capital, know-how, scalable, agile tech platforms, and customer-centricity to enable this transformation. It will also involve the ability to integrate this legal network into the broader enterprise in ways that drive cost takeout targets and meet growing customer/end-user demand for collaborative, innovative, legal solutions.
As these shifts continue to unfold, the legal industry is becoming a much more dynamic and challenging environment in which to work. But it is one in which you can make a difference for your clients and for the communities that they serve.
In the end, it is what you do for your clients that will set you apart from those who are only interested in maximizing profits or protecting their own self-interest.
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